Friday 27 September 2013

Lateral thinking

Many Countries' tariff listings are now on-line which is very helpful.  Even better many of them have search fields so that you can simply put in the name of a product.  What could be more straightforward?   All is not as simple as it seems. 

Just try putting ‘teddy bear’ into the search field.   Do you get a code for that loveable furry friendly soft toy?  No! You get all sorts of headings for ball bearings.  

This illustrates the difficulty in using product descriptions in such search engines.

What do you need to type in if you want the code for that loveable teddy bear?

Toys representing animals or non-human creatures – stuffed!


www.morley-consulting.co.uk

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